I Love New York

I Love New York (stylized I ❤ NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York. The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not.

For other uses, see I Love New York (disambiguation).
"I Love NY" redirects here. For the 2015 Indian film also known as I Love New Year, see I Love NY (2015 film).
I Love New York
OwnerNY Department of Economic Development
Produced byNew York State Department of Commerce / Milton Glaser (designer)
CountryUnited States
IntroducedJuly 15, 1977 (1977-07-15)
Registered as a trademark in73758742
Websitewww.iloveny.com

"I Love New York" is the official state slogan of New York.

The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi and was drawn with red crayon on scrap paper. The original drawing is held in the Museum of Modern Art in Manhattan. The song was written by Steve Karmen and its copyright was donated by him to the state.

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