I Can't Believe It's Not Butter!
I Can't Believe It's Not Butter! is a brand of margarine, produced by Upfield and marketed as a substitute for butter.
| Product type | Margarine |
|---|---|
| Owner | Upfield |
| Country | United States |
| Introduced | 1981 |
| Markets | Global |
| Previous owners | Unilever |
| Website | www.icantbelieveitsnotbutter.com |
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