Hy-Vee
Hy-Vee, Inc. (/ˌhaɪˈviː/) is an employee-owned chain of supermarkets in the Midwestern and Southern United States, with more than 280 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin, with stores planned in Indiana, Kentucky, Tennessee, and Alabama. Hy-Vee was founded in 1930 by Charles Hyde and David Vredenburg in Beaconsfield, Iowa, in a small brick building known as the Beaconsfield Supply Store, which is listed on the National Register of Historic Places.
Hy-Vee in La Crosse, Wisconsin attached to Valley View Mall | |
| Company type | Private |
|---|---|
| Industry | Retail (grocery) |
| Founded | 1930 in Beaconsfield, Iowa |
| Founders | Charles Hyde David Vredenburg |
| Headquarters | 5820 Westown Parkway, West Des Moines, Iowa |
Number of locations | 285+ (2022) |
Area served | Midwestern and Southern United States |
Key people | Randy Edeker (Chairman) Jeremy Gosch (CEO & Vice Chairman) |
| Products | bakery, catering, sushi, asian foods, hibachi, dairy, deli, frozen foods, organic foods, bulk foods, gas, general grocery, meat and seafood, pharmacy, liquor, general merchandise, lawn & garden, floristry |
| Services | Starbucks, Market Grille, Market Grille Express, HealthMarket, Health Clinics, Gas station/convenience stores, car wash, Hy-Chi, Hy-Vee Drive-In Theatre |
| Revenue | $12.0 billion (2021) |
Number of employees | 93,000 |
| Divisions | Hy-Vee Fast & Fresh |
| Website | www.hy-vee.com |
The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, salad bars, health clinics, HealthMarkets (natural and organic products) and coffee kiosks (Caribou Coffee and Starbucks). The company maintains fuel stations with convenience stores, fitness centers, and full-service restaurants at some of its properties, including Wahlburgers, a chain made famous by the same-titled A&E reality series. Hy-Vee's largest store in the United States opened June 13, 2023, in Gretna, Nebraska (near Omaha), with nearly 135,000 square feet (12,500 m2) of retail space. Even larger stores of 150,000 square feet (14,000 m2) are planned for Zionsville, Indiana, and Louisville, Kentucky; the Zionsville store currently has no set opening date, while the Louisville location is expected to open in 2023.
Hy-Vee's longtime advertising slogan, "Where there's a helpful smile in every aisle," was adopted for the chain's first television commercial in 1963. The slogan became a jingle in the 1990s with music by Annie Meacham and James Poulsen.