Huawei Pura series
The Huawei Pura series (formerly the Ascend P series and P series) is a line of high-end and medium-range HarmonyOS smartphones (Android-based prior to US sanctions) produced by Huawei. The P series was formerly marketed as part of Huawei's larger Ascend brand. Some models were called P smart.
The Huawei P20 Pro in a "Twilight" color finish | |
| Developer | Huawei |
|---|---|
| Type | Smartphone |
| Release date | from 2012 |
| Operating system | Until 2019: Android
2019: HarmonyOS: China & Philippines only until HarmonyOS with HarmonyOS NEXT (International) EMUI: International (2019-2024) |
Under the company's current hardware release cadence, Pura series phones are typically directed towards mainstream consumers as the company's flagship smartphones, refining and expanding upon technologies introduced in Mate series devices (which are typically positioned towards early adopters). The Pura series has featured a strong emphasis on camera functionality; since 2016, and beginning with the Huawei P9, Huawei has been in a co-engineering partnership with the German manufacturer Leica.
On April 15, 2024 Huawei rebranded its P series as "Pura series", starting with the Pura70.