Honne and tatemae

In Japan, honne refers to a person's true feelings and desires (本音, hon'ne, "true sound"), and tatemae refers contrastingly to the behavior and opinions one displays in public (建前, tatemae, "built in front", "façade"). This distinction began to be made in the post-war era.^: 35

A person's honne may be contrary to what is expected by society or what is required according to one's position and circumstances, and they are often kept hidden, except with one's closest friends. Tatemae is what is expected by society and required according to one's position and circumstances, and these may or may not match one's honne. In many cases, tatemae leads to outright telling of lies in order to avoid exposing the true inward feelings. In English speaking countries they are telling “white lies.”