Hollywood Creative Alliance

The Hollywood Creative Alliance (HCA) is a 501 c6 membership-based non-profit organization of critics, entertainment journalists, content creators, industry influencers, and creatives. The vision and mission of the HCA is to amplify diversity, equity, inclusion, accessibility, and culture within the world of entertainment. It was founded in 2016 as the Los Angeles Online Film Critics Society and renamed in 2019 to Hollywood Critics Association. In 2023, Hollywood Critics Association ceased operations and a new organization called Hollywood Creative Alliance took its place, with its awards called the Astra Awards.