Hits Radio Black Country & Shropshire

Hits Radio Black Country & Shropshire is an Independent Local Radio station based in Birmingham, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to Shropshire, Wolverhampton and the Black Country.

Hits Radio Black Country & Shropshire
Broadcast areaShropshire, Wolverhampton and the Black Country
FrequencyFM: 97.2 MHz (Black Country)
FM: 103.1 MHz (Shrewsbury)
DAB: 11B
RDSHITS BC
HITS Shr
BrandingThe Biggest Hits, The Biggest Throwbacks
Across The Black Country and Shropshire
Programming
FormatCHR/Pop
NetworkHits Radio
Ownership
OwnerBauer Media Audio UK
Sister stations
Hits Radio Birmingham
Hits Radio Coventry & Warwickshire
Hits Radio Herefordshire & Worcestershire
Greatest Hits Radio Black Country & Shropshire
History
First air date
12 April 1976 (47 years ago)
Former names
Beacon Radio (1976–1997)

Beacon FM (1997–2005)

Beacon Radio (2005–2009) Beacon
(2009–2012)

Free Radio Black Country & Shropshire (2012-2024)
Former frequencies
990 MW 1017 MW
Technical information
Licensing authority
Ofcom
Links
WebsiteFree Black Country Free Shropshire

As of December 2023, the station has a weekly audience of 75,000 listeners according to RAJAR.

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