Henderson Agency

The Greenville, South Carolina-based Henderson Agency was founded in 1946 by James M. Henderson, who put in considerable effort to recruit "smart creatives."

In 1974, the work it did in 1967 for Fantastik was still considered noteworthy.

By 1986, it was described by The New York Times as "one of the bigger agencies in the Southeast."

The advertising agency, which received New York Times coverage, planned for its founder's retirement with succession planning, i.e. building and extending its bench strength. The buildup was not all straight line: In 1979, a "five-year veteran" was named agency president, yet someone else who had joined in 1978 displaced him in 1982.