Haier
Haier Group Corporation (/ˈhaɪ.ər/) is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, computers, and televisions. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy.
Headquarters in Qingdao, Shandong | |
Native name | 海尔集团公司 |
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| Company type | Public |
Traded as | |
| Industry | |
| Founded | 1984 |
| Founder | Zhang Ruimin |
| Headquarters | Qingdao, Shandong , China |
Area served | Worldwide |
Key people | |
| Products |
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| Revenue | CN¥227.5 billion (2021) |
| CN¥15.91 billion (2021) | |
Net income | CN¥13.21 billion (2021) |
| Total assets | CN¥217.5 billion (2021) |
| Total equity | CN¥81.0 billion (2021) |
Number of employees | 109,586 (2021) |
| Subsidiaries |
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| Website | haier |
| Haier | |||||||
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| Simplified Chinese | 海尔 | ||||||
| Traditional Chinese | 海爾 | ||||||
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According to data released by Euromonitor, Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune's Global 500 list with a revenue of $27.7 billion.
Haier Group also consisted of two listed subsidiaries in three exchanges: Haier Smart Home (SSE: 600690; ex-Qingdao Haier Co., Ltd.), Haier Electronics Group Co., Ltd. (SEHK: 1169), and "D-share" listing of Haier Smart Home in China Europe International Exchange of Frankfurt.