H-E-B Mexico
Supermercados Internacionales HEB, S.A. de C.V. is the Mexican division of H-E-B, a private supermarket chain based in San Antonio, Texas, U.S. It competes mainly with Soriana, Walmart México, Bodega Aurrerá, S-Mart, Chedraui and Casa Ley.
| Company type | Subsidiary |
|---|---|
| Industry | Retail (grocery) |
| Founded | 1997 |
| Headquarters | Monterrey, Nuevo León Mexico |
Area served | Northeast and Central Mexico |
Key people |
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| Products | Bakery, dairy, deli, frozen foods, gasoline, general grocery, meat, pharmacy, produce, seafood, snacks |
| Parent | H-E-B |
| Website | www.heb.com.mx |
In 1997, H-E-B opened the first store in Monterrey. By the end of 1999, the company was operating six stores in Mexico—five in Monterrey and one in Saltillo, one of the stores operated under the name EconoMax, and was similar to the H-E-B Pantry stores. H-E-B caters to local customers by offering mostly Mexican-made products.
Supermercados Internacionales HEB, also holds a low income store called Mi Tiendita to compete directly with Bodega Aurrerá, the format of these stores is supposed to be a Warehouse style store where you can buy really cheaply.