Grundig
Grundig (English: /ˈɡrʌndɪɡ, ˈɡrʊndɪɡ/ GRU(U)N-dig, German pronunciation: [ˈɡʁʊndɪç]) is a consumer electronics manufacturer owned by Arçelik A.Ş., the white goods (major appliance) manufacturer of Turkish conglomerate Koç Holding. The company makes domestic appliances and personal-care products.
| Industry | Home appliances and consumer electronics |
|---|---|
| Founded | 1945 |
| Founder | Max Grundig |
| Headquarters | |
Area served | Worldwide |
| Products | Domestic appliances, consumer electronics, personal care |
| Owner | Koç Holding |
Number of employees | 80,000 |
| Parent | Arçelik A.Ş. |
| Website | grundig |
Originally a German consumer electronic company, Grundig GmbH was founded in 1945 by Max Grundig and eventually headquartered in Nuremberg. It grew to become one of the leading manufacturers in the world of radio, TV, recording and other electronic equipment in the following decades of the 20th century. In the 1970s, Philips began acquiring Grundig AG's shares, leading to complete control in 1993. In 1998, Philips divested Grundig. In 2007, Koç Holding bought Grundig and put the brand under its home-appliances subsidiary Arcelik A.Ş. Koç is a publicly listed conglomerate with more than 80,000 employees.