Glow & Lovely
Glow & Lovely (formerly Fair & Lovely) is a skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan, Mauritius and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets.
| Type | Cosmetic product |
|---|---|
| Inception | 1975 |
| Manufacturer | Hindustan Unilever |
| Available | Yes |
| Website | https://www.hul.co.in/brands/beauty-wellbeing/glow-lovely/ |
Unilever patented the brand Fair & Lovely in 1971, after the patenting of niacinamide, a melanin suppressor, which is the cream's main active ingredient. Glow & Lovely's website states the product contains vitamins B3, C, and E, along with multivitamins and UVB/UVA sunscreens.
Glow & Lovely was controversial under its previous name “Fair & Lovely”. Its promotions focus on Bollywood stars and marketing is oriented towards those who would buy skin lightening products over the counter, through friends, or online, without consulting a specialist. The president of the company responded to concerns about the product calling for diverse representation, and has announced changes in advertising, communication and packaging in South Asia.