GlobalHue

GlobalHue was a privately owned advertising agency specializing in what the firm called a culture based approach to marketing, with offices in New York City and Southfield, Michigan (Detroit). The agency provided companies with an integrated approach to marketing to ethnic-specific audiences.

GlobalHue
IndustryAdvertising agency
Founded1988 (1988) in Southfield, Michigan, United States
FounderDon Coleman
Defunct2016 (2016)
Headquarters
Southfield, Michigan

The agency offered full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for blue-chip clients including Verizon Wireless, Walmart, Chrysler Group LLC, U.S. Navy, Jeep, and OneMain Financial. In 2016, amidst the lawsuits against the company, both the Detroit and New York offices were closed.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.