Gangnam Style (music video)
"Gangnam Style" is the music video by South Korean rapper and singer Psy premiered on July 15, 2012, on the video-sharing website YouTube and was later made available to download digitally on October 19. It was directed by Cho Soo-hyun and was filmed in Seoul in July 2012 over the course of 48 hours. In the video, Psy "pokes fun at the style of Seoul's Gangnam District, a flashy district known for its affluence, high rents, high expectations and a focus on the high-status lifestyle". The video is currently the tenth most-viewed video and the eleventh most-liked video on YouTube, as well as the 19th most-disliked. On December 21, 2012, the music video set a record for the first video to surpass 1 billion views on the platform. It subsequently surpassed 2 billion, 3 billion and 4 billion views in June 2014, November 2017 and March 2021, respectively.
| "Gangnam Style" | |
|---|---|
Psy with the Gangnam Style logo | |
| Directed by | Cho Soo-hyun |
| Starring | Psy Hwang Min-woo Yoo Jae-suk Noh Hong-chul Hyuna |
| Music by | Psy |
| Distributed by | YG Entertainment PolyGram Entertainment (Republic Records and Schoolboy Records) |
Release dates |
|
Running time | 4:12 |
| Country | South Korea |
| Language | Korean |
The music video won several accolades from various award-giving bodies, including Best Music Video at the 2012 Mnet Asian Music Awards in Hong Kong, the Music Video of the Year at the 2012 Melon Music Awards in Seoul, and Best Video at the 2012 MTV Europe Music Awards in Frankfurt, Germany.