GMC Denali

Denali is a nameplate used by GMC for its highest trim level on its vehicles. Vehicles with the Denali trim option carry list prices up to 47% higher than base models. Prices range from $38,600 for GMC Terrain to $109,410 for a top-of-the-line Yukon XL Denali (as of 2023).

The Denali nameplate is often used as an insignia or status symbol, and in particular is popular as a less costly alternative to the Cadillac marque. The Yukon Denali line typically represents 40% of Yukon sales in both units and dollars. In 2013 it sold more than 75,558 units of the Denali brand, which accounted for 20% of GMC's sales, making it one of GM's most successful sub-brands.