FreshCo
FreshCo Ltd. is a Canadian chain of discount supermarkets owned by Sobeys. It was launched in March 2010. As of September 2023, there were 100 FreshCo stores.
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Predecessor | Price Chopper Commisso's Food Markets/Food Terminal (Ontario and eastern provinces) Safeway Sobeys (Western Canada) |
| Founded | 2010 |
| Headquarters | Mississauga, Ontario Stellarton, Nova Scotia |
| Products | Bakery, dairy, deli, frozen foods, general grocery, general merchandise, meat & poultry, produce, seafood, snacks |
| Parent | Sobeys |
In December 2017, Sobeys Inc. announced plans to re-brand up to 64 stores in western Canada currently under the Safeway and Sobeys names into the FreshCo banner.
Until summer 2019, FreshCo used the slogan, "Fresher, Cheaper."
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