Foodfight!

Foodfight! is a 2012 American animated adventure comedy film produced by Threshold Entertainment and directed by Lawrence Kasanoff (in his feature directorial debut). The film features the voices of Charlie Sheen, Wayne Brady, Hilary Duff, Eva Longoria, Larry Miller, and Christopher Lloyd. Foodfight! takes place in the "Marketropolis" supermarket, which, after closing time, transforms into a city inhabited by "Ikes", personifications of well-known food mascots. The story follows a cereal brand mascot, Dex Dogtective, who, along with his best friend Daredevil Dan, join forces with their fellow "Ikes" to fight against the forces of the evil Brand X, who threaten to take over the entire supermarket.

Foodfight!
DVD cover
Directed byLawrence Kasanoff
Written by
  • Sean Catherine Derek
  • Lawrence Kasanoff
  • Brent Friedman
  • Rebecca Swanson
Story by
  • Lawrence Kasanoff
  • Joshua Wexler
Produced by
  • George Johnsen
  • Lawrence Kasanoff
  • Joshua Wexler
Starring
Edited by
  • Ann Hoyt
  • Ray Mupas
  • Craig Paulsen
  • Sean Rourke
Music byWalter Murphy
Production
companies
  • C47 Productions
  • Lionsgate Family Entertainment
  • Natural Image
  • StoryArk Media
  • Threshold Entertainment
Distributed byViva Pictures
Release date
  • June 15, 2012 (2012-06-15)
Running time
87 minutes
CountryUnited States
LanguageEnglish
Budget$45–65 million
Box office$73,706

After raising tens of millions of dollars in funding, Foodfight! had a troubled and much-delayed production. The film was originally scheduled for a Christmas 2003 theatrical release; however, this failed to materialize, and later planned release dates in 2005 and 2007 were also missed. By September 2011, after the producers defaulted on a loan, creditors auctioned off the film's assets and all associated rights to Lionsgate.

In 2012, the film had a low-key release, being direct-to-video in most territories. Its critical reception has been overwhelmingly negative, with most criticism directed towards the animation, humor, story and excessive product placement. It has often been discussed as one of the worst films of all time.

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