Hubbl

Streamotion Pty Ltd, currently doing business as Hubbl, is an over-the-top streaming subscription provider and aggregation service, wholly owned by Australian pay television conglomerate Foxtel. The company has developed and operates the local streaming services Kayo Sports, Binge, and Flash, as well as operating the WatchAFL and WatchNRL services in international markets.

Hubbl
IndustryStreaming media, Video on demand
Founded26 November 2018
HeadquartersArtarmon, New South Wales
Area served
Australia
Key people
Julian Ogrin (CEO)
ProductsBinge, Kayo Sports, Flash
ParentFoxtel
Websitewww.hubbl.com.au

In 2022, Foxtel announced their development of a television operating system known internally as Project Magneto, based on the Sky Stream box available in the UK. In October 2023, the service was formally revealed under the name Hubbl, which aims to bring content from both free-to-air providers and paid subscription services into a single user interface. The platform can be accessed via two products; the Hubbl puck, an external digital media player which can be connected to compatible television sets and the Hubbl Glass, a 4K LED Smart-TV with a built-in soundbar and the Hubbl service already integrated into the device. Both of those products began to be on sale on 10 March 2024 via Hubbl's website as well as JB Hi-Fi and Harvey Norman retail stores. Hubbl also acts as a unified billing service for streaming subscriptions, with Streamotion moving their billing operations exclusively to the service.

Hubbl's streaming services have grown to become Foxtel's fastest growing business sector, with streaming users comprising two-thirds of the company's customer base.

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