First Choice (UK)
First Choice Holidays Limited (trading as First Choice) is a British online travel agency and tour operator, headquartered in Luton, England. It is a subsidiary of TUI UK, itself a subsidiary of TUI Group, and its holidays are sold solely online. It also operates own brand hotels.
| Formerly | First Choice Holidays PLC (1994–2008) |
|---|---|
| Company type | Private Limited Company Subsidiary |
| Industry | Travel |
| Founded | 1973 (as a group) 2011 (as a brand of TUI Group) |
| Headquarters | Luton, England |
Area served | United Kingdom |
Key people | Bart Quinton Smith (Managing Director) Retrieved 10 January 2022 |
| Products | Charter and scheduled passenger airlines, package holidays, cruise lines, hotels and resorts |
| Brands | Holiday Village (Hotel Brand) Splashworld (Hotel Brand) |
| Owner | TUI Group |
| Parent | TUI UK Limited |
| Website | www |
First Choice Holidays previously traded as a subsidiary of First Choice Group plc until its merger with TUI Travel plc in 2007. The company was then revived as a brand in 2011 under the TUI Group brand umbrella.
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