Fiesta Mart
Fiesta Mart, L.L.C., formerly Fiesta Mart Inc., is a Latino-American supermarket chain based in Houston, Texas that was established in 1972. Fiesta Mart stores are located in Texas. The chain uses a cartoon parrot as a mascot. As of 2004 it operated 34 supermarkets in Greater Houston, 16 supermarkets in other locations in Texas, and 17 Beverage Mart liquor store locations. During the same year it had 7.5% of the grocery market share in Greater Houston. Many of its stores were located in Hispanic neighborhoods and other minority neighborhoods.
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1972 in Houston, Texas, United States |
| Headquarters | Houston, Texas, United States |
| Products | Bakery, beer, dairy, delicatessen, frozen foods, gasoline, general merchandise, meat, pharmacy, produce, seafood, wine |
| Owner | Grupo Comercial Chedraui, S.A.B. de C.V. |
| Website | fiestamart |
The chain caters Hispanic and other foods also serves hot cooked breakfast, lunch and dinner for customers; Allison Wollam of the Houston Business Journal said "The company has been successful at targeting the Hispanic market and specifically catering to their needs and shopping styles." Bernie Murphy, a spokesperson for Fiesta, said in 2006 that at some stores Hispanics make up to 70% of those stores's clientele. Fiesta caters to these customers with a large selection of foods and ingredients that are generally not available at a typical grocery store. Fiesta stores also often include several other stores owned by independent operators, such as discount jewelry and banking. Fiesta also operates Fiesta Liquor Stores, where only alcohol is sold.