Fierce (fragrance)

Fierce (marketed in bold red-lettering as "FIERCE") is a men's fragrance by Abercrombie & Fitch. The cologne was first introduced in 2002. Today, Fierce is the signature scent of the Abercrombie & Fitch brand.

Abercrombie & Fitch has sold over US$200 million of Fierce since 2002. A&F predict sales of Fierce to be at US$90 million for fiscal 2009.

Originally packaged in red, the cologne in now encased in a gray box.

Fierce is a Woody Aromatic fragrance for men. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. Top notes are Fir, Lemon, Orange, Cardamom, Petitgrain and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.