Fanatics, Inc.

Fanatics, Inc. is an American manufacturer and online retailer of licensed sportswear for the MLB, MLS, NBA, NCAA, NFL, NHL, NASCAR, Formula 1, WWE and NPB. They sell sports collectibles, Non-Fungible Tokens (NFTs), trading cards, and sports merchandise, as well as sports betting and iGaming. The company began as an American online retailer of licensed sportswear and merchandise, which operates the e-commerce businesses of major professional sports leagues and media brands, as well as hundreds of collegiate and professional team properties.

Fanatics, Inc.
Company typePrivate
IndustryTextile, E-commerce, trading cards and collectibles, digital collectibles/NFTs, sports betting and iGaming
Founded2011 in Jacksonville, Florida
Founder
  • Alan Trager, Mitch Trager (Football Fanatics, 1995)
  • Michael Rubin (Fanatics, Inc., 2011)
Headquarters
Jacksonville, Florida
New York, New York
Manchester, UK
Area served
Worldwide
Key people
  • Michael G. Rubin (CEO)
  • Glenn H. Schiffman (EVP & CFO)
  • Orlando Ashford (Chief People Officer)
  • Tucker Kain (Chief Strategy & Growth Officer)
ProductsLicensed sports apparel, trading cards, digital collectibles/NFTs
BrandsFansEdge
Kitbag
Majestic
Mitchell & Ness
Top of the World
Topps
WinCraft
Number of employees
22,000
SubsidiariesFanatics Collectibles
Fanatics Betting & Gaming
Websitewww.fanaticsinc.com
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