FUBU

FUBU (/ˈfuːbuː/, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

fubu
IndustryClothing, hip hop apparel
Founded1992
Headquarters
New York City, New York
,
United States
ProductsCasual wear
Sports wear
Suit collection
Eyewear
Belts
Shoes
Owner
  • Daymond John
  • Carlton E. Brown
  • J. Alexander Martin
  • Keith C. Perrin
Websitefubu.com
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