Exquisite Form
Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom.
| Product type | Lingerie, undergarment |
|---|---|
| Owner | Fruit of the Loom (Berkshire Hathaway) |
| Country | U.S. |
| Introduced | 1945 |
| Markets | Worldwide |
| Previous owners | Exquisite Form Industries Bestform Group VF Corporation |
| Tagline | "Trusted by real women since 1945" |
| Website | exquisiteform.com |
The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres, garter belts and girdles.
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