Epidemiology of representations

Epidemiology of representations, or cultural epidemiology, is a theory for explaining cultural phenomena by examining how mental representations get distributed within a population. The theory uses medical epidemiology as its chief analogy, because "...macro-phenomena such as endemic and epidemic diseases are unpacked in terms of patterns of micro-phenomena of individual pathology and inter-individual transmission". Representations transfer via so-called "cognitive causal chains" (cf. Table 1); these representations constitute a cultural phenomenon by achieving stability of public production and mental representation within the existing ecology and psychology of a populace, the latter including properties of the human mind. Cultural epidemiologists have emphasized the significance of evolved properties, such as the existence of naïve theories, domain-specific abilities and principles of relevance.

The theory has been formulated mainly by the French social and cognitive scientist Dan Sperber for the study of society and culture, by taking into account evidence from anthropology and cognitive science.