Elsie the Cow
Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy.
| Elsie the Cow | |
|---|---|
Elsie in a 1948 ad | |
| First appearance | 1936 |
| Created by | Borden, Inc. |
| Based on | Cow |
| In-universe information | |
| Nationality | American |
Named one of the Top 10 Advertising Icons of the [20th] Century by Ad Age in 2000, Elsie the Cow has been among the most recognizable product logos in the United States and Canada.
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