Elixir (perfume)

Elixir is a women's fragrance by Colombian singer songwriter Shakira, developed in a collaboration with international fashion company Puig. After the release of her first two fragrances, Puig enlisted several perfumers to work on Shakira's third fragrance, which she claimed would capture her "most sensual and exotic side." The final product was Elixir, an amber perfume based on various spicy and woody sources. The flacon of the perfume is inspired by apothecary bottles and is made to resemble a magical potion, featuring a light golden colour scheme.

Shakira launched the fragrance at a press release in São Paulo, Brazil, in July 2012. Additionally, Jaume de Laiguana directed a commercial for the fragrance, which was filmed in the Sahara desert in Morocco. In August 2013, Wild Elixir was released as a flanker fragrance to Elixir. The floral amber perfume is similar to the original one in appearance but features a variation in the colour scheme. It was promoted through a commercial which features Shakira encountering two cheetahs in an arid landscape.