EPA Safer Choice

The U.S. Environmental Protection Agency’s (EPA's) Safer Choice label, previously known as the Design for the Environment (DfE) label, helps consumers and commercial buyers identify and select products with safer chemical ingredients, without sacrificing quality or performance. When a product has the Safer Choice label, it means that every intentionally-added ingredient in the product has been evaluated by EPA scientists. Only the safest possible functional ingredients are allowed in products with the Safer Choice label.

Safer Choice is a voluntary partnership program that is grounded in more than 40 years of EPA experience in evaluating the human health and environmental characteristics of chemicals. As of January 2015, more than 2,000 products qualify to carry the Safer Choice label. Businesses can apply to become partners by submitting their products to the Safer Choice program for review.

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