Dow 36,000

Dow 36,000: The New Strategy for Profiting From the Coming Rise in the Stock Market is a 1999 book by syndicated columnist James K. Glassman and economist Kevin A. Hassett, in which they argued that stocks in 1999 were significantly undervalued and concluded that there would be a fourfold market increase with the Dow Jones Industrial Average (DJIA) rising to 36,000 by 2002 or 2004. The bursting of the dot-com bubble of 2000, September 11 attacks in 2001, and the Financial crisis of 2007–2008 ensured that the titular target would not be attained within the author's suggested timeframe. It wasn't until 2021 when Dow 36,000 would be reached in actuality, 22 years after the book was published.