Doritos
Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
The current Doritos logo (top); Nacho Cheese Doritos (bottom). | |
| Product type | Tortilla chip |
|---|---|
| Owner | PepsiCo (via Frito-Lay) |
| Country | United States |
| Introduced | 1964 (nationwide in 1966) |
| Related brands | |
| Markets | International |
| Tagline | "Another Level" |
| Website | doritos |
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. Now, the chips are available worldwide in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.
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