Don Randall (Fender)

Don Randall (October 30, 1917 – December 23, 2008) was a manager in the early years of the Fender Musical Instruments Corporation. He also came up with many product names, including the Esquire, the Telecaster, the Stratocaster, and the Champ. He was Leo Fender’s partner and the sales, distribution, marketing and advertising behind the company’s rise from small California guitar maker to worldwide status.