Disney Tsum Tsum

Disney Tsum Tsum (Japanese: ディズニー ツムツム, Hepburn: Dizunī Tsumutsumu), (pronounced (t)soom-(t)soom), is a range of Japanese collectible stuffed toys based upon Disney-owned characters. The name is derived from the Japanese verb tsumu meaning "to stack", because the rectangle-shaped toys are designed to stack on top of each other, forming a pyramid shape. There are also vinyl versions of them manufactured by Jakks Pacific.

The toys were first released in Japan in 2013 as a tie-in to the Tsum Tsum arcade and mobile games respectively developed by Konami and Line Corporation. Disney began selling them in the United States in July 2014, and in Disneyland Paris the following month. Around the same time, Disney released Tsum Tsum to the South Korean market, giving away icons for use on online chat systems. As of 2014, 1.8 million Tsum Tsum toys have been sold. As of February 2019, the franchise has reached around $2.5 billion in combined mobile game and merchandise sales revenue. Disney Tsum Tsum Festival, a party game based on the toyline developed by B.B. Studio and Hyde and published by Bandai Namco Entertainment, was released for Nintendo Switch where up to 4 players can play minigames as Tsum Tsums.