Disney Cruise Line

Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited, through its first vessel Disney Magic, and is domiciled in London, England, with their operational headquarters located in Celebration, Florida.

Disney Cruise Line currently operates five ships: Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, and Disney Wish. Three ships will join the fleet in 2024 and 2025. The next ones are announced to be named Disney Treasure, Disney Adventure, and Disney Destiny. Disney Cruise Line owns Castaway Cay, a private island in the Bahamas designed as an exclusive port of call for Disney's ships. A second private destination, Lookout Cay at Lighthouse Point, a 700-acre property on the southern end of Eleuthera, Bahamas will open on June 6, 2024. Disney Cruise Line operates two Disney Cruise Line Terminals in Florida.

The cruise line has experienced some growth over the past several years. In 2011, the company held a 1.95 percent market share and by 2015, Disney Cruise Lines had 2.8 percent of the worldwide cruise market by passenger and 2.4 percent by revenue. In 2018, Disney Cruise Lines declined to 2.3 percent of the worldwide cruise market by passenger and 2.2 percent by revenue. In 2021, the market share is 2.2 percent by passenger and 2.7 percent by revenue. For 2024 Disney Cruise Lines is forecast to capture 2.8 percent of the passenger market and 4.2 percent of total revenue.

The line pioneered the rotational dining concept, by which guests rotate with their waiting staff through three different main dining rooms.