Direct Line Group

Direct Line Insurance Group plc is a British insurance company based in the United Kingdom, formed in 2012 by the divestment of The Royal Bank of Scotland Group's (RBS) insurance division, through an initial public offering. The company owns a number of insurance subsidiaries, providing various insurance products, including Direct Line and Churchill, Darwin as well as the roadside assistance and vehicle recovery provider Green Flag.

"Jonathan Greenwood" redirects here. For the English musician, see Jonny Greenwood.

Direct Line Insurance Group plc
Company typePublic limited company
Traded as
IndustryInsurance
FoundedFebruary 2012 (2012-02)
Founders
  • Peter Wood
  • Martin Long
HeadquartersBromley, England, UK
Area served
United Kingdom
Key people
  • Danuta Gray (Chairman)
  • Adam Winslow (Chief Executive Officer)
Products
Brands
  • Direct Line
  • Churchill
  • Privilege
  • Green flag
  • Direct Line Group Auto Services
  • NIG
  • By Miles
  • Darwin
  • Direct Line for Business
  • Churchill Business
  • Churchill Expert
  • CaHa!
  • Brolly (defunct)
  • Shotgun (defunct)
Revenue £3,106.0 million (2023)
£(189.5) million (2023)
Net income
 £222.9 million (2023)
Number of employees
10,200 (2024)
Subsidiaries
  • UK Insurance Limited
  • UK Insurance Services Ltd.
Websitedirectlinegroup.co.uk

The group is listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index.

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