Digital Media Initiative

The Digital Media Initiative (DMI) was a British broadcast engineering project launched by the BBC in 2008. It aimed to modernise the Corporation's production and archiving methods by using connected digital production and media asset management systems. After a protracted development process lasting five years with a spend of £98 million between 2010 and 2012, the project was finally abandoned in May 2013.

Timeline of DMI development
DateEvent
February 2008DMI promoted by director of BBC Technology Ashley Highfield; BBC Trust approves scheme and £81m funding. Project is outsourced to Siemens.
December 2009Siemens contract is terminated in £27.5m settlement; BBC losses amount to £10.7m. Project is brought in-house.
March 2010New DMI business plan rejected by the BBC Finance Committee
February 2011National Audit Office criticises the DMI project
June 2011DMI is partly outsourced to a consortium of three IT companies: Computacenter, Mediasmiths & Vidispine.
May 2013BBC cancels DMI
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