Deindividuation

Deindividuation is a concept in social psychology that is generally thought of as the loss of self-awareness in groups, although this is a matter of contention (see below). For the social psychologist, the level of analysis is the individual in the context of a social situation. As such, social psychologists emphasize the role of internal psychological processes. Other social scientists, such as sociologists, are more concerned with broad social, economic, political, and historical factors that influence events in a given society.