Decathlon (retailer)
Decathlon (French pronunciation: [dekatlɔ̃]) is a French sporting goods retailer. With over 2,080 stores in 69 countries and regions (2023), it is the largest sporting goods retailer in the world.
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1976 |
| Founder | Michel Leclercq |
| Headquarters | Villeneuve d'Ascq, France |
Number of locations | 1751 stores in 69 countries (December 2022) |
Key people | Barbara Martin Coppola (CEO) |
| Products | Clothing Sportswear Sports equipment |
| Revenue | €15.4 billion (2022) |
Number of employees | 105,000 (2022) |
| Website | decathlon |
The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores.
The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000m2 in size. Decathlon Group markets its products under more than 20 brands. Its research and development facilities are located across France, where the company develops its product designs, registering up to 40 patents per year.