David Ogilvy (businessman)
David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.
David Ogilvy CBE | |
|---|---|
| Born | David Mackenzie Ogilvy 23 June 1911 West Horsley, Surrey, England, United Kingdom |
| Died | 21 July 1999 (aged 88) Château de Touffou, Bonnes, France |
| Occupation | Advertising executive |
| Children | David F. Ogilvy |
| Relatives | Ian Ogilvy (nephew) |
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