Dan Wieden

Dan Gordon Wieden (/ˈwaɪdən/; March 6, 1945 – September 30, 2022) was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline "Just Do It."

Dan Wieden
Wieden visiting a wasabi farm in 2014
Born
Dan Gordon Wieden

(1945-03-06)March 6, 1945
Portland, Oregon, U.S.
DiedSeptember 30, 2022(2022-09-30) (aged 77)
Portland, Oregon, U.S.
EducationUniversity of Oregon
OccupationAdvertising executive
Notable work
  • Co-founded Wieden+Kennedy
  • Coined the Nike tagline "Just Do It"
Spouses
  • Bonnie Scott
    ​
    ​
    (m. 1966; died 2008)​
  • Priscilla Bernard
    ​
    (m. 2012)​
Children4
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