DW Sports Fitness
DW Sports Fitness was a British retailing and fitness business, founded as a result of Dave Whelan's purchase of 50 JJB Sports fitness clubs with attached retail stores for £83.4 million in March 2009. The business would later encompass more than 140 sites, which included expansion to stand-alone retail stores and stand-alone fitness clubs. In 2011, the business joined buying group Intersport, and began using its name within its facades, and in 2016 it joint-purchased the Fitness First UK business alongside The Gym Group and Greenwich Leisure Limited.
DW Sports Store and Fitness Club, Cambridgeshire | |
| Company type | Limited |
|---|---|
| Industry | Retailing and fitness clubs |
| Founded | 13 March 2009 |
| Headquarters | Wigan, Greater Manchester, England |
Number of locations | 73 gyms (43 branded as Fitness First) 75 stores (all closing) |
Key people | Dave Whelan |
| Products | Sporting goods |
| Revenue | £139.4 million |
Net income | £3.9 million |
Number of employees | 1700+ (2020) |
| Subsidiaries | DW Sports Fitness Clubs, DW Sports Retail Stores |
| Website | www www |
In August 2020, it announced that DW Sports Fitness was to enter administration. A considerable number of its locations were then purchased by Frasers Group, who turned them into Everlast Fitness Club and Sports Direct locations, whilst some Fitness First locations would continue. It is understood that 922 jobs out of 1,700 were saved by Frasers Group. The DW Sports Fitness brand continues administration and realisation. DW Stadium in Wigan remains named as such for the time being.