DJI
SZ DJI Technology Co., Ltd. or Shenzhen DJI Sciences and Technologies Ltd. (Chinese: 深圳大疆创新科技有限公司; pinyin: Shēnzhèn Dà Jiāng Chuàngxīn Kējì Yǒuxiàn Gōngsī) or DJI (大疆创新; Dà Jiāng Chuàngxīn; 'Great Frontier Innovations') is a Chinese technology company headquartered in Shenzhen, Guangdong, backed by several state-owned entities. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. It also designs and manufactures camera systems, gimbal stabilizers, propulsion systems, enterprise software, aerial agriculture equipment, and flight control systems.
Headquarters at DJI Sky City in 2023 | |
Trade name | DJI |
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Native name | 大疆创新科技有限公司 |
| Company type | Private; partially state-owned |
| Industry |
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| Founded | January 18, 2006 |
| Founder | Frank Wang (Wang Tao) |
| Headquarters | DJI Sky City, Nanshan District, Shenzhen, Guangdong , China |
Area served | Worldwide |
| Products |
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| Revenue | CN¥24 billion (US$3.83 billion) (2021) |
Number of employees | 14,000 (2018) |
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| Subsidiaries | Hasselblad |
| Website | www |
DJI accounted for around 76% of the world's consumer drone market as of March 2021. Its camera drone technology is widely used in the music, television, and film industries. The company's products have also been used by military and police forces, as well as terrorist groups, with the company taking steps to limit access to the latter.
DJI products have drawn concerns over privacy and security. They have been used by combatants from all sides during the Russian invasion of Ukraine. The company has been sanctioned by the United States government but its drones can still be purchased and operated in the country.