DICE (ticketing company)

DICE is a ticketing software company based in London, United Kingdom. Its web and mobile technology products enable users (often referred to by the company as fans) to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of performances or talks. DICE gained popularity as a ticketing app for its strong stance against scalping, implementing guardrails within its products to limit fraud and price gouging. DICE also develops technology products for live show organisers and promoters for them to manage event marketing and better understand their audiences.

DICE FM HOLDINGS LTD
Trade name
DICE
Company typePrivate
IndustryMobile ticketing
Founded2013 (2013) in London, United Kingdom
FoundersPhil Hutcheon
Headquarters
London
,
United Kingdom
Key people
  • Tony Fadell (Board member, 2021- present), Xavier Niel (Investor)
Services
Number of employees
  • 122 (2017)
  • 360 (2021)
  • 480 (2022)
SubsidiariesBoiler Room
Websitedice.fm

During the global COVID-19 pandemic, DICE temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like Kylie Minogue, Bicep, Lewis Capaldi or Nick Cave. DICE moved on to acquire live music broadcaster Boiler Room in 2021.

In September 2021, DICE completed its Series-C funding, raising $122 million with SoftBank Vision Fund, Nest co-founder and iPod inventor Tony Fadell as well as French billionaire entrepreneur Xavier Niel. Early investors include DeepMind co-founders Mustafa Suleyman and Demis Hassabis, and software development studio Ustwo.

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