Curves International
Curves International, also known as Curves for Women, Curves Fitness, or just Curves, is an international fitness franchise co-founded by Gary and Diane Heavin in 1992. As of May 31, 2019, Curves lists 367 franchise locations open in the United States on their Facebook page.
| Company type | Physical Exercise |
|---|---|
| Industry | Fitness |
| Founded | Harlingen, Texas (1992) |
| Headquarters | Waco, Texas |
Key people | Krishea Holloway, President |
| Products | Weight loss Fitness Exercise |
| Revenue | -$20.4 million USD (2015) |
| Owner | Koshidaka Holdings |
| Website | https://www.curves.com/ |
In 2012, North Castle Partners, a private equity firm, purchased a controlling stake in the company. The company is privately held by its co-founders and North Castle, with its headquarters located in Waco, Texas and corporate offices located with sister North Castle company Jenny Craig in Carlsbad, California. Curves fitness and weight loss facilities are designed specifically for and focused on women, although in some states, men are allowed to join.
The clubs compete with other women's-only chain health clubs, including Spa Lady and Lucille Roberts. However, Curves is still the largest women's-only health club chain in the US and worldwide.
In 2018 with the sale of Curves International by North Castle Partners to Koshidaka Holdings, Curves North America and Oceania headquarters relocated back to Waco, TX.