Cupra (marque)

SEAT Cupra S.A.U., trading as Cupra (stylised in all caps) is a subsidiary of Spanish car manufacturer SEAT, which is part of Volkswagen Group. It is headquartered in Martorell near Barcelona, Spain.

For the motorsports company and team, see Cupra Racing. For other uses, see Cupra (disambiguation).
SEAT Cupra S.A.U.
Company typeSociedad Anónima Unipersonal / subsidiary
IndustryAutomotive
Founded
  • 1985 (SEAT Sport S.A.)
  • 2018 (SEAT Cupra S.A.U.)
HeadquartersMartorell, Catalonia, Spain
Area served
Europe, Middle East, Africa, Latin America, Singapore and Australia
Key people
Wayne Griffiths (President)
ProductsAutomobiles
Production output
 246,749 vehicles (2023)
ParentSEAT
DivisionsCupra Racing
Websitewww.cupraofficial.com

Originating from SEAT's motorsport division Cupra Racing, the Cupra brand was introduced as a standalone brand in January 2018, after being used as a performance sub-brand of SEAT since 1996. While initial Cupra models are based on SEAT vehicles, in September 2020 Cupra introduced the first Cupra-only vehicle, the Cupra Formentor. In 2021, the brand introduced its first electric car called the Cupra Born.

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