Creative Management Associates

Creative Management Associates (CMA) was an American talent booking agency. Co-founded by Freddie Fields and David Begelman, CMA was instrumental in the development of movie stars, prominent directors, and popular musicians.

Creative Management Associates
Company typePrivate
IndustryTalent agency
Founded1960 (1960)
FoundersFreddie Fields and David Begelman
Defunct1975 (1975)
FateMerged with International Famous Agency to form International Creative Management
Key people
Richard Shepherd

CMA is credited with pioneering the movie "package", where the talent agency put their stars, directors, and writers together on a single project. The agency was deeply involved with numerous blockbuster films, including Butch Cassidy and the Sundance Kid, American Graffiti, and Star Wars.

CMA was one of two agencies that formed International Creative Management in 1975.

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