Craft beer tourism

Craft beer tourism refers to tourism where the primary motivation of travel is to visit a brewery, beer festival, beer related activity or other event that allows attendees to experience all aspects of the craft beer-making, consuming and purchasing process. Travel and tourism constitute one of the largest industries in the world, with Americans spending a total of $1.1 trillion in domestic and international travel in 2018. The beer tourism industry has evolved from the larger culinary and beverage tourism category in which people began planning travels based around experiencing food and drink of different geographies. Informally, vacations centric to the theme of enjoying beer have been dubbed "beercations".