Cracker Barrel
Cracker Barrel Old Country Store, Inc. (Cracker Barrel), is an American chain of restaurant and gift stores with a Southern country theme. The company's headquarters are in Lebanon, Tennessee, where Cracker Barrel was founded by Dan Evins in 1969. The chain's early locations were positioned near Interstate Highway exits in the Southeastern and Midwestern United States, but expanded across the country during the 1990s and 2000s. As of August 10, 2023, the company operates 660 stores in 45 states.
Trade name | Cracker Barrel |
|---|---|
| Company type | Public |
Traded as | Nasdaq: CBRL S&P 600 component |
| ISIN | US22410J1060 |
| Industry | Restaurants |
| Founded | September 19, 1969 |
| Founder | Dan Evins |
| Headquarters | , United States |
Number of locations | 660 (2023) |
Area served | United States |
Key people | William W. McCartten (director and executive chairman) Julie Felss Masino (president and CEO) |
| Products | Southern Cuisine (breakfast foods • seafood • chicken platters • Dumplings • Steaks • Kids Menu • Pork Dishes • Salads • Sandwiches • Beef Platters • Desserts) |
| Services | Food General store |
| Revenue | US$3.268 billion (FY 2022) |
| US$153 million (FY 2022) | |
Net income | US$131.88 million (FY 2022) |
| Total assets | US$2.295 billion (FY 2022) |
| Total equity | US$2.295 billion (FY 2022) |
Number of employees | 73,000 (2022) |
| Subsidiaries | Logan's Roadhouse (1999–2006) Rocking Chair, Inc. (2002–present) Maple Street Biscuit Company (2019–present) |
| Website | www |
Cracker Barrel's menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store. Each location features a front porch lined with wooden rocking chairs, a stone fireplace, and decorative artifacts from the local area. Cracker Barrel partners with country music performers. It engages in charitable activities, such as its assistance to victims of Hurricane Katrina and injured war veterans.
The company was criticized for anti-LGBT policies in the 1990s, which it reversed in response to backlash from the public and shareholders. In the early 2000s, Cracker Barrel was the subject of several civil rights lawsuits and a U.S. Justice Department investigation, all of which were settled. Cracker Barrel licensed products are sold in grocery stores under the name "CB Old Country Store" following a 2013 trademark-infringement lawsuit brought by Kraft Foods, which sells cheese under the brand name Cracker Barrel.