Committee of Advertising Practice

The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.

Not to be confused with the Broadcast Committee of Advertising Practice, which regulates advertisements on television and radio.

Committee of Advertising Practice
AbbreviationCAP
TypeNon-governmental organisation
PurposeAdvertising industry self-regulation policy creation
HeadquartersCastle House, 37-45 Paul Street, Shoreditch, London
Region served
United Kingdom
Websiteasa.org.uk

It is the sister organisation of, and is administered by, the Advertising Standards Authority (ASA).

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.