College Bowl

College Bowl (which has carried a naming rights sponsor, initially General Electric and later Capital One) is a radio, television, and student quiz show. College Bowl first aired on the NBC Radio Network in 1953 as College Quiz Bowl. It then moved to American television broadcast networks, airing from 1959 to 1963 on CBS and from 1963 to 1970 on NBC. In 1977, the president of College Bowl, Richard Reid, developed it into a non-televised national championship competition on campuses across America through an affiliation with the Association of College Unions International (ACUI), which lasted for 31 years. In 1989, College Bowl introduced a (sponsored) version of College Bowl for historically black colleges and universities (HBCUs) called Honda Campus All-Star Challenge (HCASC) which is ongoing. In 2007, College Bowl produced a new version and format of the game as an international championship in Africa, called Africa Challenge (Celtel Africa Challenge, Zain Africa Challenge). The College Bowl Campus Program and National Championship ran until 2008.

In November 2020, NBC announced a revival of the show, developed from the format of Honda Campus All-Star Challenge and Africa Challenge, with Peyton Manning as host and a ten-episode run ordered. The revival, Capital One College Bowl, aired from June 22, 2021 to October 28, 2022.