Coles Express

Coles Express is an Australian chain of convenience stores at Shell Australia petrol stations. Until it became controlled by Viva Energy in May 2023, Coles Express was a trading name of Coles Group.

Coles Express
Company typeSubsidiary
IndustryAutomotive and retail
FoundedJuly 2003 (2003-07)
Headquarters
Hawthorn East, Melbourne
,
Australia
Number of locations
723 (2022)
Key people
Leah Weckert (CEO)
ProductsPetrol, convenience and grocery
Revenue$1.1 billion (2022)
Net income
$42 million (2022)
Number of employees
4,800 (2022)
Parent
  • Coles Myer (2003–2007)
  • Wesfarmers (2007–2018)
  • Coles Group (2018–2023)
  • Viva Energy (2023–present)
Websitecolesexpress.com.au

The business venture and corresponding fuel discount offer was launched by Coles Myer (predecessor of Coles Group) in July 2003 in response to the similar offer by rival Woolworths some years earlier, proving attractive to shoppers. Coles Myer purchased the retail business of Shell Australia multi-site franchisees for $$94 million. Shell Australia (later also sold to Viva Energy) continue to be the exclusive supplier of fuel products, leases the service station property to Coles, and maintains the presence of the "pecten" and other Shell branding on the price board and other signage.

As of 2012, approximately 270 independently franchised Shell service stations remain unassociated with Coles Express where the fuel discount offer is not accepted.

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