Coles Express
Coles Express is an Australian chain of convenience stores at Shell Australia petrol stations. Until it became controlled by Viva Energy in May 2023, Coles Express was a trading name of Coles Group.
Coles Express on Sturt Highway, Wagga Wagga | |
Company type | Subsidiary |
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Industry | Automotive and retail |
Founded | July 2003 |
Headquarters | Hawthorn East, Melbourne , Australia |
Number of locations | 723 (2022) |
Key people | Leah Weckert (CEO) |
Products | Petrol, convenience and grocery |
Revenue | $1.1 billion (2022) |
Net income | $42 million (2022) |
Number of employees | 4,800 (2022) |
Parent |
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Website | colesexpress |
The business venture and corresponding fuel discount offer was launched by Coles Myer (predecessor of Coles Group) in July 2003 in response to the similar offer by rival Woolworths some years earlier, proving attractive to shoppers. Coles Myer purchased the retail business of Shell Australia multi-site franchisees for $$94 million. Shell Australia (later also sold to Viva Energy) continue to be the exclusive supplier of fuel products, leases the service station property to Coles, and maintains the presence of the "pecten" and other Shell branding on the price board and other signage.
As of 2012, approximately 270 independently franchised Shell service stations remain unassociated with Coles Express where the fuel discount offer is not accepted.